The Music Is Alive

The music business is no longer business as usual for major record labels. They are dying a slow death as more and more recording artists are opting to become their own record labels via the internet.

By creating their own personal websites complete with music stores to purchase CD's and download individual songs, music artists with vision and the ability to produce state of the art recordings are able to make their music available to the entire world without having to play the game as defined by the major record labels.

This is a very good thing. It means that some truly wonderful music that otherwise would never have been heard is now available to everyone. It also means that artists can control their own destiny without having to fight with label execs for creative control and no more being ripped off by greedy and unfair profit splits.

Assuming an artist can create and record music that a few or a lot of people will like and want to listen to, all that is needed is a website where their music can be heard and obtained, a little computer knowledge, and some internet marketing savvy which can be learned by anyone with a little time and effort.

Internet technology is the ally of both the independent recording artist and the music buying public. The major labels may survive for awhile longer but eventually, the cigar chomping record exec who vows to make you a star will become a relic of the past and that might not be such a bad thing.